Digital Media and Marketing
Degree: Bachelor’s Program

Full scholarship
English
4 years
State-recognized Diploma
Program description
Digital Media and Marketing program is focused on the study of communications with the focus to help future professionals able to work in different but related fields: from journalism to public relations, from digital marketing to business communications.
The curriculum of the four-year program reflects significant changes in the media field that happened recently, effect of social media and AI.
The program uses an innovative approach that allows you to study how to create your own projects and work in the team.
That includes intensive courses of media production, writing and storytelling, advanced marketing and branding, project and media management, social mediamanagement and others.
Find out how to apply
And what the admission requirements are
Leave your contact details and we will get in touch with you within 24 hours
What You Will Study in Digital Media and Marketing
Core Courses
- Writing: News and daily stories
- Writing: Long formats
- Editing the Story
- Media Production: Filming and Editing
- Media Production: Sound, Lights, Editing
- Media Production: Short Format
- Media Production: Documentaries
- Podcasting
- Visual Storytelling
- Immersive Media
- Managing the Media
- Media Law and Journalism Ethics
- Language of the Modern Media
- Advanced Marketing
- Data and AI for Media and Marketing
- PR, Branding & Government Relations
- Social Media Management
- Project Management and Strategy
Elective courses
- Understanding Target Audiences
- Crisis Communication and Reputation Management
- Visual Branding and Identity
- History of Advertising
- E-commerce and Digital Sales Strategies
- Media Analytics
- Media Planning
Course Instructors

Provost and Head of the Public Policy and Development program
Anel Kulakhmetova has previously worked as a national consultant on child protection and child rights for UNICEF Kazakhstan, and since 2014, has taught courses in International Development, Academic Research, and Writing at the OSCE Academy in Bishkek, SDU University, and Narxoz University. From 2023, Anel served as a dean of School of Arts and Social Sciences at Narxoz University.

Head, Creative Engineering program
An artist and educator working at the intersection of engineering, design, and art. Holds a Master of Architecture (MArch) in Design for Manufacture from the Bartlett School of Architecture, UCL (UK), earned through the Bolashak International Scholarship. Winner of the UK Alumni Award in the Culture and Creativity category for developing and leading the innovative Multimedia Sciences undergraduate program at SDU University. Her work explores surrealist methodologies and digital fabrication.

Head, Sociology: Leadership and Innovation program
A social anthropologist specializing in economic anthropology, family traditions, and informal institutions in Central Asia. Holds BA and MA degrees in Cultural Studies from Al-Farabi Kazakh National University, and a PhD in Social Anthropology from the University of Zurich (Switzerland), where she defended her dissertation, “Weddings in Kazakhstan: Social Norms and Their Transformation.”
She worked as a research and teaching assistant at the Institute of Social Anthropology and Cultural Studies, University of Zurich, and lectured at KazNU’s Faculty of Philosophy and Political Science. Former Director of Research at the Center for Political Solutions.

Head, Innovative IT Product Design and Development program
A leader in EdTech and startup entrepreneurship. Founder of the IT & Product Design Department at Compass College, where her students won Startup Nation 2024. Winner of Startup Kyrgyzstan, finalist of the Dive into Silicon Valley program, and participant in the Silkway Accelerator program.

Head, Digital Media and Marketing
Founder of the independent media outlet Vlast.kz and Central Asia Editor at the Organized Crime and Corruption Reporting Project (OCCRP). A Kazakhstani journalist and editor with over 25 years of experience in national and international media, NGOs, and the private sector. Since 2022, he has served as Central Asia Editor at OCCRP and is a member of the International Consortium of Investigative Journalists (ICIJ).
Career Opportunities After Graduation
Possible positions
- Marketologist
- Journalist/Junior Editor
- PR manager
- Internal and external communications specialist
- Social media manager
- Filmmaker/Videographer
- Media analyst/Researcher
- Advertisement specialist
Possible jobs in the following fields
- Local and international media
- Business
- Startups and BigTech
- Creative agencies/industry
- Film industry
- Advertising agencies
Submit your application
And learn how to receive a full scholarship to study at inVision U
Leave your contact details and we will contact you within 24 hours
Admission Requirements
Fill out and submit the application form on our website and upload your documents
Submit video presentation. Applicants who complete the task will be invited to the next selection stage
Pass the interview with the Admissions Committee
Receive an offer
Submit hard copies of your documents
Take part in Onboarding Week
Enjoy your classes!

Minimum entry requirements
UNT 80 points on one of the following subjects
(for citizens of the Republic of Kazakhstan)
History of Kazakhstan + Reading Literacy + 2 creative exams
English proficiency
(for all applicants)
(only for international applicants where IELTS/TOEFL is not available)
Application package
ID/Passport
UNT certificate
Link to the presentation
Social background info (if any)
Other Bachelor’s Programs at inVision U
- Engineering

Creative Engineering
- Tech

Innovative IT Product Design and Development
- Society

Sociology: Leadership and Innovation
- Policy Reform

Public Policy and Development